j.mp a new bit.ly service
j.mp a new URL Shortner service by bit.ly. now you can tweet more by 2 characters :)
Bit.ly has announced a new URL Shortner service based on its current platform. The new service is called j.mp
j.mp has the same short URLs, metrics, history, user accounts (you’ll have to login again, but your bit.ly accounts will carry over), and customization you’ve come to enjoy on bit.ly, all on a short, memorable domain. In fact, any bit.ly URL also works as a j.mp URL.
You’re welcome to continue to use bit.ly, as it’s not going anywhere. But if you desperately need those two additional free characters in order to make your point, feel free to use j.mp instead.
The best part, any current bit.ly URL also works as a j.mp URL. Pretty neat, I must say 
j.mp in action !
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